"Weightism is Discrimination"

Our campaign "Weightism is Discrimination" is a campaign directed towards the general adult population, specifically adults in high power positions such as doctors. Our campaign will feature a television advertisement, print advertisement and radio PSA.

"Hate is Heavier than Weight"

Our campaign "Hate is Heavier than Weight" is directed towards parents with children between the ages of 3 and 7. This campaign's objective is to create awareness that weightism starts at a young age and that it is important to facilitate positive associations with all types of people at different weights. Out media outlets include: television (advertisements and talk shows) and print advertisements to be featured in magazines.

"Every Body is Beautiful"

Our campaign "Every Body is Beautiful" is a campaign directed towards children who are between the ages of 7 and 11. The campaign will feature Nickelodeon stars and will be presented on various media outlets, including television, radio and print advertisements.

Who are we?

Our Mission: To bring social awareness among adults and children about the importance of eliminating weightist views. NOWPrevent hopes to counteract negative views and discrimination within society by utilizing various media outlets.